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Kodak working to extend bounds of mediocrity

 
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Rich

External


Since: Apr 20, 2007
Posts: 73



(Msg. 1) Posted: Wed Feb 06, 2008 7:28 am
Post subject: Kodak working to extend bounds of mediocrity
Archived from groups: rec>photo>digital (more info?)

From Dpreview.
ROCHESTER, N.Y., Feb. 4 -- Eastman Kodak Company (NYSE:EK) is enabling
a new level of performance in consumer imaging devices by redesigning
the basic building blocks used to collect light and is incorporating
that technology into a brand-new sensor.

The company has combined its recently announced Color Filter Pattern
technology with a new CMOS pixel to create the KODAK KAC-05020 Image
Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
mass-consumer camera applications such as mobile phones, Kodak's new
sensor enables a new level of resolution in small optical formats,
using significantly smaller pixels. But unlike other small-pixel
sensors which can produce poor images, especially under low light
conditions, the 1.4 micron pixel used in the KAC-05020 Image Sensor
changes this convention, providing image quality that can equal or
surpass what is available from current devices using larger, 1.75
micron pixel CMOS designs.

"Camera phones and other small-pixel consumer imaging devices often
suffer from poor performance, especially under low light conditions.
To manufacture sensors that utilize these very small pixels - only two
to three times the wavelength of visible light - we needed to
challenge everything we knew about pixel and sensor design," said
Chris McNiffe, General Manager of Kodak's Image Sensor Solutions
business. "By completely rethinking the design of the CMOS pixel and
leveraging our work with high sensitivity color filter patterns and
algorithms, Kodak was able to develop this remarkable new sensor that
will enable a level of imaging performance previously unavailable from
CMOS devices."

Key to the performance of this new sensor is the KODAK TRUESENSE CMOS
Pixel, a re-engineering of the fundamental design and architecture of
traditional CMOS pixels. In a standard CMOS pixel, signal is measured
by detecting electrons that are generated when light interacts with
the surface of the sensor. As more light strikes the sensor, more
electrons are generated, resulting in a higher signal at each pixel.
In the KODAK TRUESENSE CMOS Pixel, however, the underlying "polarity"
of the silicon is reversed, so that the absence of electrons is used
to detect a signal. This change enabled a series of improvements to
the design and structure of the pixel that ultimately results in CMOS
imaging performance that rivals that available from CCD image sensors.

Light sensitivity in the new sensor is enhanced through the use of the
recently announced KODAK TRUESENSE Color Filter Pattern, which adds
panchromatic, or "clear," pixels to the red, green and blue pixels
already on the sensor. Since these pixels are sensitive to all
wavelengths of visible light, they collect a significantly higher
proportion of the light striking the sensor. This provides a 2x to 4x
increase in sensitivity to light (from one to two photographic stops)
compared to current sensor designs, improving performance in low light
and reducing motion blur in action shots.

At 5 million pixels, the KAC-05020 provides the highest resolution
available in the popular 1/4" optical format, and enables imagery up to
ISO 3200 and support for full 720p video at 30 fps. The sensor is also
supported by the Texas Instruments' OMAPTM and OMAP-DM solutions,
enabling a host of KODAK Image Processing and Enhancement Features
(such as digital image stabilization, rapid auto-focus, red-eye
reduction, and facial recognition) that provide digital camera-like
performance in a camera phone.

"For consumers today, high resolution is required but no longer
sufficient," said Fas Mosleh, Worldwide Director of CIS Marketing and
Business Development for Kodak's Image Sensor Solutions business.
"Smaller and thinner camera phones, high performance under low light,
and superior video performance are the types of features that will
enable the next generation of consumer imaging devices. And with this
new Kodak sensor, camera designers can now put those features directly
into the hands of their customers."

The new sensor expands Kodak's portfolio of CMOS and CCD image sensors
for consumer and applied imaging applications, and positions the
company to take advantage of the growing demand for high-quality image
capture in a variety of devices, regardless of size.

The KAC-05020 will be demonstrated by Kodak at the GSMA Mobile World
Congress held Feb 11 - 14 in Barcelona, Spain. Samples of the
KAC-05020 are scheduled to be available in Q2 2008.

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John Navas

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Since: Nov 04, 2007
Posts: 1328



(Msg. 2) Posted: Wed Feb 06, 2008 3:50 pm
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3127.RemoveThis@gmail.com>
wrote in
<a9dcd168-506c-4753-9d44-16ee334ef500.RemoveThis@e10g2000prf.googlegroups.com>:

>The company has combined its recently announced Color Filter Pattern
>technology with a new CMOS pixel to create the KODAK KAC-05020 Image
>Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
>mass-consumer camera applications such as mobile phones, Kodak's new
>sensor enables a new level of resolution in small optical formats,
>using significantly smaller pixels. ...

Looks like it might improve cell phone cameras, which would be a good
thing, because most of the current lot are pretty poor.

--
Best regards,
John Navas
Panasonic DMC-FZ8 (and several others)

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John Turco

External


Since: Jul 10, 2006
Posts: 1086



(Msg. 3) Posted: Fri Feb 08, 2008 1:21 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

John Navas wrote:
>
> On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3127 DeleteThis @gmail.com>
> wrote in
> <a9dcd168-506c-4753-9d44-16ee334ef500 DeleteThis @e10g2000prf.googlegroups.com>:
>
> >The company has combined its recently announced Color Filter Pattern
> >technology with a new CMOS pixel to create the KODAK KAC-05020 Image
> >Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
> >mass-consumer camera applications such as mobile phones, Kodak's new
> >sensor enables a new level of resolution in small optical formats,
> >using significantly smaller pixels. ...
>
> Looks like it might improve cell phone cameras, which would be a good
> thing, because most of the current lot are pretty poor.


Hello, John:

Pay no attention to the troll behind the curtain! Smile "RichA" merely
delights in taking potshots at P&S digicams, at every opportunity.

Although, I find it kind of ironic, that he would choose to criticize
Kodak's laudable efforts, in trying to help transform phone cameras
into remotely decent imaging devices.


Cordially,
John Turco <jtur DeleteThis @concentric.net>
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Don Stauffer in Minnesota

External


Since: Apr 20, 2007
Posts: 91



(Msg. 4) Posted: Fri Feb 08, 2008 6:47 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

On Feb 8, 1:21 am, John Turco <j... RemoveThis @concentric.net> wrote:
> John Navas wrote:
>
> > On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3... RemoveThis @gmail.com>
> > wrote in
> > <a9dcd168-506c-4753-9d44-16ee334ef... RemoveThis @e10g2000prf.googlegroups.com>:
>
> > >The company has combined its recently announced Color Filter Pattern
> > >technology with a new CMOS pixel to create the KODAK KAC-05020 Image
> > >Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
> > >mass-consumer camera applications such as mobile phones, Kodak's new
> > >sensor enables a new level of resolution in small optical formats,
> > >using significantly smaller pixels. ...
>
> > Looks like it might improve cell phone cameras, which would be a good
> > thing, because most of the current lot are pretty poor.
>
> Hello, John:
>
> Pay no attention to the troll behind the curtain! Smile "RichA" merely
> delights in taking potshots at P&S digicams, at every opportunity.
>
> Although, I find it kind of ironic, that he would choose to criticize
> Kodak's laudable efforts, in trying to help transform phone cameras
> into remotely decent imaging devices.
>
> Cordially,
> John Turco <j... RemoveThis @concentric.net>

Kodak has a long history of pushing mediocre imaging devices (such as
Instamatics). But they seem to have a knack for marketing (and making
people believe they are so incredibly incompetent they cannot load
film into a camera, or make any setting whatsoever).
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Ron Hunter

External


Since: Nov 24, 2005
Posts: 2796



(Msg. 5) Posted: Sat Feb 09, 2008 2:38 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

Don Stauffer in Minnesota wrote:
> On Feb 8, 1:21 am, John Turco <j... RemoveThis @concentric.net> wrote:
>> John Navas wrote:
>>
>>> On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3... RemoveThis @gmail.com>
>>> wrote in
>>> <a9dcd168-506c-4753-9d44-16ee334ef... RemoveThis @e10g2000prf.googlegroups.com>:
>>>> The company has combined its recently announced Color Filter Pattern
>>>> technology with a new CMOS pixel to create the KODAK KAC-05020 Image
>>>> Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
>>>> mass-consumer camera applications such as mobile phones, Kodak's new
>>>> sensor enables a new level of resolution in small optical formats,
>>>> using significantly smaller pixels. ...
>>> Looks like it might improve cell phone cameras, which would be a good
>>> thing, because most of the current lot are pretty poor.
>> Hello, John:
>>
>> Pay no attention to the troll behind the curtain! Smile "RichA" merely
>> delights in taking potshots at P&S digicams, at every opportunity.
>>
>> Although, I find it kind of ironic, that he would choose to criticize
>> Kodak's laudable efforts, in trying to help transform phone cameras
>> into remotely decent imaging devices.
>>
>> Cordially,
>> John Turco <j... RemoveThis @concentric.net>
>
> Kodak has a long history of pushing mediocre imaging devices (such as
> Instamatics). But they seem to have a knack for marketing (and making
> people believe they are so incredibly incompetent they cannot load
> film into a camera, or make any setting whatsoever).

Probably because their market research indicates that most of their
customers ARE that incompetent! It is rather like Apple and their one
button mouse idea. I guess they know the majority of their customers.
It's hard to argue with sales figures.

Frankly, I LOVED the instamatic cartridges. MUCh faster to change film.
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Don Stauffer in Minnesota

External


Since: Apr 20, 2007
Posts: 91



(Msg. 6) Posted: Sat Feb 09, 2008 6:58 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

On Feb 9, 2:38 am, Ron Hunter <rphun....RemoveThis@charter.net> wrote:
> Don Stauffer in Minnesota wrote:
>
>
>
> > On Feb 8, 1:21 am, John Turco <j....RemoveThis@concentric.net> wrote:
> >> John Navas wrote:
>
> >>> On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3....RemoveThis@gmail.com>
> >>> wrote in
> >>> <a9dcd168-506c-4753-9d44-16ee334ef....RemoveThis@e10g2000prf.googlegroups.com>:
> >>>> The company has combined its recently announced Color Filter Pattern
> >>>> technology with a new CMOS pixel to create the KODAK KAC-05020 Image
> >>>> Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
> >>>> mass-consumer camera applications such as mobile phones, Kodak's new
> >>>> sensor enables a new level of resolution in small optical formats,
> >>>> using significantly smaller pixels. ...
> >>> Looks like it might improve cell phone cameras, which would be a good
> >>> thing, because most of the current lot are pretty poor.
> >> Hello, John:
>
> >> Pay no attention to the troll behind the curtain! Smile "RichA" merely
> >> delights in taking potshots at P&S digicams, at every opportunity.
>
> >> Although, I find it kind of ironic, that he would choose to criticize
> >> Kodak's laudable efforts, in trying to help transform phone cameras
> >> into remotely decent imaging devices.
>
> >> Cordially,
> >> John Turco <j....RemoveThis@concentric.net>
>
> > Kodak has a long history of pushing mediocre imaging devices (such as
> > Instamatics). But they seem to have a knack for marketing (and making
> > people believe they are so incredibly incompetent they cannot load
> > film into a camera, or make any setting whatsoever).
>
> Probably because their market research indicates that most of their
> customers ARE that incompetent! It is rather like Apple and their one
> button mouse idea. I guess they know the majority of their customers.
> It's hard to argue with sales figures.
>
> Frankly, I LOVED the instamatic cartridges. MUCh faster to change film.

Trouble is, it MAKES folks more incompetent. You know the old saying
that telling a kid he is stupid will make him so? Also applies to
adults. Tell folks something often enough, and they will believe it.

As far as the instamatic film, do you know how closely they controlled
(or DIDN'T) the position of the film plane vs what a normal 35mm
platen did? Fine for shooting with a high f/#, but really bad news
with a faster lens.
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Mr. Strat

External


Since: Oct 17, 2007
Posts: 310



(Msg. 7) Posted: Sat Feb 09, 2008 8:10 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

In article <-Oednb3dXZHt-zDanZ2dnUVZ_gmdnZ2d.TakeThisOut@giganews.com>, Ron Hunter
<rphunter.TakeThisOut@charter.net> wrote:

> Probably because their market research indicates that most of their
> customers ARE that incompetent! It is rather like Apple and their one
> button mouse idea. I guess they know the majority of their customers.
> It's hard to argue with sales figures.

Apple has been selling two-button mice for several years now. It just
looks like one button.
Funny though, one button served users well for many years.

> Frankly, I LOVED the instamatic cartridges. MUCh faster to change film.

But the cameras that used them were severely limited.
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nospam

External


Since: Feb 16, 2006
Posts: 639



(Msg. 8) Posted: Sat Feb 09, 2008 12:59 pm
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

In article <090220080810348663%rag@nospam.techline.com>, Mr. Strat
<rag DeleteThis @nospam.techline.com> wrote:

> In article <-Oednb3dXZHt-zDanZ2dnUVZ_gmdnZ2d DeleteThis @giganews.com>, Ron Hunter
> <rphunter DeleteThis @charter.net> wrote:
>
> > Probably because their market research indicates that most of their
> > customers ARE that incompetent! It is rather like Apple and their one
> > button mouse idea. I guess they know the majority of their customers.
> > It's hard to argue with sales figures.
>
> Apple has been selling two-button mice for several years now. It just
> looks like one button.

it's actually a four button mouse, and macs have directly supported
multi-button mice for about fifteen years or so, and before that by
installing a driver.

> > Frankly, I LOVED the instamatic cartridges. MUCh faster to change film.
>
> But the cameras that used them were severely limited.

there was a kodak slr that took 126 cartridges. not that it was a
particularly good camera, but it was better than the typical 126 film
cameras.
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Mr. Strat

External


Since: Oct 17, 2007
Posts: 310



(Msg. 9) Posted: Sat Feb 09, 2008 4:20 pm
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

In article <090220081259393670%nospam@nospam.invalid>, nospam
<nospam.DeleteThis@nospam.invalid> wrote:

> there was a kodak slr that took 126 cartridges. not that it was a
> particularly good camera, but it was better than the typical 126 film
> cameras.

And Pentax made an SLR that took 110 film...but it sucked too.
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John Turco

External


Since: Jul 10, 2006
Posts: 1086



(Msg. 10) Posted: Sat Feb 09, 2008 9:49 pm
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

Don Stauffer in Minnesota wrote:
>
> On Feb 8, 1:21 am, John Turco <j....DeleteThis@concentric.net> wrote:
> > John Navas wrote:
> >
> > > On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3....DeleteThis@gmail.com>
> > > wrote in
> > > <a9dcd168-506c-4753-9d44-16ee334ef....DeleteThis@e10g2000prf.googlegroups.com>:
> >
> > > >The company has combined its recently announced Color Filter Pattern
> > > >technology with a new CMOS pixel to create the KODAK KAC-05020 Image
> > > >Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
> > > >mass-consumer camera applications such as mobile phones, Kodak's new
> > > >sensor enables a new level of resolution in small optical formats,
> > > >using significantly smaller pixels. ...
> >
> > > Looks like it might improve cell phone cameras, which would be a good
> > > thing, because most of the current lot are pretty poor.
> >
> > Hello, John:
> >
> > Pay no attention to the troll behind the curtain! Smile "RichA" merely
> > delights in taking potshots at P&S digicams, at every opportunity.
> >
> > Although, I find it kind of ironic, that he would choose to criticize
> > Kodak's laudable efforts, in trying to help transform phone cameras
> > into remotely decent imaging devices.
> >
> > Cordially,
> > John Turco <j....DeleteThis@concentric.net>
>
> Kodak has a long history of pushing mediocre imaging devices (such as
> Instamatics). But they seem to have a knack for marketing (and making
> people believe they are so incredibly incompetent they cannot load
> film into a camera, or make any setting whatsoever).


Hello, Don:

Yeah, let's compare apples to oranges, shall we? >All< mainstream
manufacturers churn out their fair share of run-of-the-mill products,
not only Kodak, itself.

Sony - with its comical "Mavica" digicams, for example - needed to make
significant strides, before it could even qualify as "mediocre," as a
matter of fact!


Cordially,
John Turco <jtur.DeleteThis@concentric.net>
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tony cooper

External


Since: Jan 05, 2008
Posts: 149



(Msg. 11) Posted: Sun Feb 10, 2008 12:00 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

On Sat, 09 Feb 2008 21:49:28 -0600, John Turco <jtur RemoveThis @concentric.net>
wrote:

>Sony - with its comical "Mavica" digicams, for example - needed to make
>significant strides, before it could even qualify as "mediocre," as a
>matter of fact!
>
However, used Mavicas have a stronger market than you might think.
It's the favorite camera of automobile body shops that take images of
cars as they are brought in and as they are completed. The diskettes
are filed by job, and the images aren't even retrieved unless they are
needed.


--

Tony Cooper - Orlando, Florida
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rwalker

External


Since: Nov 05, 2007
Posts: 19



(Msg. 12) Posted: Sun Feb 10, 2008 1:41 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

"nospam" <nospam DeleteThis @nospam.invalid> wrote in message
news:090220081259393670%nospam@nospam.invalid...
> In article <090220080810348663%rag@nospam.techline.com>, Mr. Strat
> <rag DeleteThis @nospam.techline.com> wrote:
>
>> In article <-Oednb3dXZHt-zDanZ2dnUVZ_gmdnZ2d DeleteThis @giganews.com>, Ron Hunter
>> <rphunter DeleteThis @charter.net> wrote:
>>
>> > Probably because their market research indicates that most of their
>> > customers ARE that incompetent! It is rather like Apple and their one
>> > button mouse idea. I guess they know the majority of their customers.
>> > It's hard to argue with sales figures.
>>
>> Apple has been selling two-button mice for several years now. It just
>> looks like one button.
>
> it's actually a four button mouse, and macs have directly supported
> multi-button mice for about fifteen years or so, and before that by
> installing a driver.
>
>> > Frankly, I LOVED the instamatic cartridges. MUCh faster to change
>> > film.
>>
>> But the cameras that used them were severely limited.
>
> there was a kodak slr that took 126 cartridges. not that it was a
> particularly good camera, but it was better than the typical 126 film
> cameras.

Pentax made a very nice little 110 format SLR system with interchangeable
lenses which gets amazing results, considering it's a 110 camera.
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nospam

External


Since: Feb 16, 2006
Posts: 639



(Msg. 13) Posted: Sun Feb 10, 2008 1:41 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

In article <47ae9cac$0$30702$4c368faf@roadrunner.com>, rwalker
<rwalker.RemoveThis@despammed.com> wrote:

> Pentax made a very nice little 110 format SLR system with interchangeable
> lenses which gets amazing results, considering it's a 110 camera.

and minolta made a 110 slr too, although i don't think that had
interchangable lenses.
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Ron Hunter

External


Since: Nov 24, 2005
Posts: 2796



(Msg. 14) Posted: Sun Feb 10, 2008 2:24 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

Don Stauffer in Minnesota wrote:
> On Feb 9, 2:38 am, Ron Hunter <rphun... RemoveThis @charter.net> wrote:
>> Don Stauffer in Minnesota wrote:
>>
>>
>>
>>> On Feb 8, 1:21 am, John Turco <j... RemoveThis @concentric.net> wrote:
>>>> John Navas wrote:
>>>>> On Wed, 6 Feb 2008 07:28:07 -0800 (PST), Rich <rander3... RemoveThis @gmail.com>
>>>>> wrote in
>>>>> <a9dcd168-506c-4753-9d44-16ee334ef... RemoveThis @e10g2000prf.googlegroups.com>:
>>>>>> The company has combined its recently announced Color Filter Pattern
>>>>>> technology with a new CMOS pixel to create the KODAK KAC-05020 Image
>>>>>> Sensor, the world's first 1.4 micron, 5 megapixel device. Designed for
>>>>>> mass-consumer camera applications such as mobile phones, Kodak's new
>>>>>> sensor enables a new level of resolution in small optical formats,
>>>>>> using significantly smaller pixels. ...
>>>>> Looks like it might improve cell phone cameras, which would be a good
>>>>> thing, because most of the current lot are pretty poor.
>>>> Hello, John:
>>>> Pay no attention to the troll behind the curtain! Smile "RichA" merely
>>>> delights in taking potshots at P&S digicams, at every opportunity.
>>>> Although, I find it kind of ironic, that he would choose to criticize
>>>> Kodak's laudable efforts, in trying to help transform phone cameras
>>>> into remotely decent imaging devices.
>>>> Cordially,
>>>> John Turco <j... RemoveThis @concentric.net>
>>> Kodak has a long history of pushing mediocre imaging devices (such as
>>> Instamatics). But they seem to have a knack for marketing (and making
>>> people believe they are so incredibly incompetent they cannot load
>>> film into a camera, or make any setting whatsoever).
>> Probably because their market research indicates that most of their
>> customers ARE that incompetent! It is rather like Apple and their one
>> button mouse idea. I guess they know the majority of their customers.
>> It's hard to argue with sales figures.
>>
>> Frankly, I LOVED the instamatic cartridges. MUCh faster to change film.
>
> Trouble is, it MAKES folks more incompetent. You know the old saying
> that telling a kid he is stupid will make him so? Also applies to
> adults. Tell folks something often enough, and they will believe it.
>
> As far as the instamatic film, do you know how closely they controlled
> (or DIDN'T) the position of the film plane vs what a normal 35mm
> platen did? Fine for shooting with a high f/#, but really bad news
> with a faster lens.
>

Comparing an instamatic camera with a 35mm camera is rather like
comparing a VW Beetle (the original) with a Mercedes Benz 300SL.
Different market, different purpose.
BTW, some of the best pictures I ever got came out of a Kodak Instamatic
42 camera.
It's NOT just the camera, but the camera, and the photographer, that
makes the picture.
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Ray Fischer

External


Since: Dec 21, 2005
Posts: 347



(Msg. 15) Posted: Sun Feb 10, 2008 2:36 am
Post subject: Re: Kodak working to extend bounds of mediocrity [Login to view extended thread Info.]
Archived from groups: per prev. post (more info?)

Don Stauffer in Minnesota <stauffer RemoveThis @usfamily.net> wrote:
> Ron Hunter <rphun... RemoveThis @charter.net> wrote:
>> Don Stauffer in Minnesota wrote:

>> > Kodak has a long history of pushing mediocre imaging devices (such as
>> > Instamatics). But they seem to have a knack for marketing (and making
>> > people believe they are so incredibly incompetent they cannot load
>> > film into a camera, or make any setting whatsoever).
>>
>> Probably because their market research indicates that most of their
>> customers ARE that incompetent! It is rather like Apple and their one
>> button mouse idea. I guess they know the majority of their customers.
>> It's hard to argue with sales figures.
>>
>> Frankly, I LOVED the instamatic cartridges. MUCh faster to change film.
>
>Trouble is, it MAKES folks more incompetent. You know the old saying
>that telling a kid he is stupid will make him so? Also applies to
>adults. Tell folks something often enough, and they will believe it.

And why aren't you using something like Unix instead of the (somewhat)
easier to use MS Windows?

--
Ray Fischer
rfischer RemoveThis @sonic.net
 >> Stay informed about: Kodak working to extend bounds of mediocrity 
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