On Thu, 26 Apr 2007 22:29:50 -0400, Spam THis wrote:
>> With 18x optical zoom, the camera really should have IS or you'll end up
>> carrying a tripod.
>>
>>
> When is the misleading information going to end?
>
> The Olympus SP 550 UZ only has 10X magnification, with a 18:1 zoom ratio.
It may end if you stop posting.

Saying that it has only 10x
magnification is nonsense. If you read all of the previous posts
carefully you'll note that magnification wasn't even mentioned, only
that the SP550UZ has an 18x optical zoom. With its 28mm - 504mm
focal length range you have a lens whose zoom range is exactly 18x.
Your personal "normal" base of 50mm isn't even generally agreed
upon. Many photographers consider a normal lens to be a bit wider,
somewhere in the 40mm to 45mm range. Using 40mm would change your
assessment of the SP550UZ's magnification from 10x to 12.6x. For
Olympus (or any manufacturer) to make an 18x lens that you'd accept
it would have to be 50mm - 900mm, a real beast, and much less
desirable for most photographers than 28mm to 504mm which adds a
very useful wide angle capability.
BTW, for the OP . . . Although it's only 15x and has a few
shortcomings, Samsung's Pro815 is probably a much more capable
camera, also goes down to 28mm on the wide end of the zoom range,
(28mm-420mm) and has dropped enough in price to be selling for about
the same amount as the SP550UZ. The Pro815's sensor is much larger
than the 550's (good) but the camera is also much larger (bad).
http://www.dpreview.com/reviews/samsungpro815/ >> Stay informed about: 18x optical